ChatGPT ads, tested properly
OpenAI now shows ads inside ChatGPT. We set up the account and measurement, run a test with a fixed budget and a stop rule, and judge it on the same sales and lead numbers as your Google and Meta campaigns.
From €450/month. Live in the US since early 2026 and in 31 European markets since August 2026.
- Ads Manager account and billing setup
- OpenAI Pixel and Conversions API
- Campaigns, targeting and bidding
- A test budget with a stop rule agreed upfront
- Reporting next to Google and Meta
What to know about the channel.
Who sees ads
Users on ChatGPT Free and Go. Plus, Pro and Enterprise stay ad-free, according to OpenAI.
How you buy
CPM, CPC or conversion optimization, with geo-targeting and custom audiences.
How you measure
The OpenAI Pixel, a Conversions API and third-party measurement integrations.
Still early
Formats and reporting are changing. We treat it as a test with a stop rule, not a main budget line.
A test you can judge in weeks.
Before you test.
Is it available in my country?
OpenAI runs ads in the US and, since August 2026, in 31 European markets with self-serve Ads Manager. Availability keeps changing, so we check your markets on the first call.
Should we move budget from Google?
No. Start with a small test next to your existing campaigns. If it brings sales or leads at a cost you accept, it earns more budget.
How is this different from GEO?
Ads are paid placements. GEO is about being mentioned in the answers themselves, without paying per click. Many brands will want both, and they're judged differently.
What budget do we need?
It depends on your market and goal. We agree a test budget and a stop rule before launch, so you know the maximum you'll spend to get an answer.
Want to test ChatGPT ads?
A free call about your category, markets and a sensible test budget.