Guides & tools

Practical guides for tracking, profit and feeds

Step-by-step checks we run for clients, written so your team can run them too. Free tools to put numbers on the problem.

Guides

Meta shows fewer purchases than your store. Signal loss or just attribution?

A six-step check for ecommerce brands, including what to look for after a checkout platform change.

profit · coming soon

Which costs belong in the number, and how to send it to Google Ads and Meta.

feeds · coming soon

A simple structure that stops budget flowing to products that lose money.

Free tools

How much revenue your ad platforms can't see, from your orders and the events they received.

Profit on ad spend and break-even ROAS for your real margins, costs and returns.

Rather have us do it?

Send your store URL. Summary within 48 hours, no access needed.