Products/04 Feed Autopilot

A product feed that fixes itself

Shopping and Performance Max decide where to show your products mostly from titles and attributes. We rewrite, complete and label every product with AI, check it by rules and by a human, and keep it current every day.

Built on Google's Merchant API. Your main feed is never touched.

Feed score

One number for how ready your catalog is.

The free feed score checks every product: Merchant Center errors, missing attributes, weak titles, missing categories and image problems. Then you see exactly what moves the number.

Example catalog · 1,200 SKUs 91 from 54
Before: 54After: 91

Products with each field complete

Illustrative
BeforeAfter
Title with type
97%
Color
96%
Material
84%
Category
100%
GTINnever invented
60%

Material stays empty where your product data doesn't say it. GTINs only come from you or your supplier.

How it works

Six steps, every day, on autopilot.

AI does the writing. Rules and a human do the checking. The result goes to Merchant Center as a supplemental feed, so rolling back takes a minute.

PullProducts from your store, status from Merchant API
DiagnoseErrors, empty fields, weak titles, images
EnrichAI writes titles and attributes per category template
ValidateLength, no promo words, brand and price untouched
Review100% on first run, then a 5–10% sample
Publish + labelSupplemental feed with custom labels, refreshed daily
title template · apparel
BrandGenderProduct typeFitColorSize

Each category has its own order of words, built from how people actually search for it. Electronics lead with model and spec, beauty with volume and shade.

custom labels
margin: highsales: bestsellerseason: summerviews: zerostock: low

Labels turn your catalog into campaign structure: push bestsellers and high-margin items, give zero-impression products their own test, pull back on low stock.

Guardrails

AI writes. It doesn't make things up.

rule_01

No invented facts

If your data doesn't say the material, the field stays empty.

rule_02

Price and stock untouched

We never change prices, availability or GTINs.

rule_03

Google's rules built in

150-character titles, no caps lock, no "best" or "sale".

rule_04

Main feed stays yours

Changes live in a supplemental feed, so rollback takes a minute.

Ready for AI shopping

Found in Google, and in AI answers.

More shopping now starts in ChatGPT, Gemini and Google's AI Mode. They need the same thing Shopping does: complete, structured product data.

  • Product structured data on your product pages: price, stock, reviews, GTIN
  • Complete attributes in your store platform, ready for agent shopping catalogs
  • Descriptions that answer real questions: size, care, compatibility
Aug 18, 2026Google retired the Content API for Shopping. Feed Autopilot runs on the new Merchant API.
150characters: Google's title limit, enforced on every product
24hnew products are enriched within a day
5–10%of changes reviewed by a human every run
Proof

Test group vs. control group.

We split similar products into two groups. One gets the new feed, the other stays as it is. After four weeks we compare impressions, clicks, CTR and conversions per product in Google Ads.

That is more convincing than "the account grew", which can happen for a dozen reasons.

Experiment design
CONTROLOld feedhalf of similar SKUs
TESTFeed Autopilotthe other half
4 weeks→impressions · CTR · sales
Questions

Good to know.

Will it change my product pages?

No. By default only the Merchant Center feed changes. If you want, we can push the improved titles and attributes back into your store too, after your approval.

How is this different from Feedonomics or Channable?

Those are tools you have to configure and maintain. We deliver the result: set up, written, checked and kept current, tied to how your campaigns are structured.

Which languages?

All major EU languages and English. Each market gets titles written for how people search there, not word-for-word translations.

How big does my catalog need to be?

From about 100 products it starts to matter. It works the same way for 50,000.

Start free

What's your feed score?

Send your store URL. We'll score your catalog and show the biggest gaps.

Saint products

Find the leak. Fix it. Grow on clean data.

Each product works on its own. Together they run in this order.